Digital & Social Media Director
Dubai, United Arab Emirates
Full timeHybrid
Job description
About the Role: Digital & Social Media Director
- A senior, hands-on leadership role. Sets direction, runs a team, manages paid media performance, and sits confidently in front of clients.
- Leading our social media strategy, paid advertising, content production, and client servicing functions.
- Ideal candidate has done this inside an agency environment and understands both the creative and commercial sides of social.
- Fluency in Arabic is essential. The role requires close collaboration with regional clients, stakeholders, and content markets.
Key Responsibilities:
Strategy & Leadership
- Own the social media and digital advertising strategy across all managed accounts/brands.
- Lead, mentor, and grow a team of social media managers, content producers, and paid media specialists.
- Set KPIs, review team output, and ensure quality and consistency across all platforms.
Paid Media / Digital Ads
- Oversee planning, execution, and optimization of paid campaigns across Meta, TikTok, Google, Snapchat, and other relevant platforms.
- Manage budgets, forecast performance, and report on ROI/ROAS to clients and leadership.
- Stay current on platform updates, ad formats, and regional digital trends.
Content Production
- Oversee with production manage and social media executives end-to-end social content production: shoots, editing, creative direction, and publishing calendars.
- Ensure content is culturally relevant and effective for both Arabic- and English-speaking audiences.
- Collaborate with designers, videographers, and copywriters to maintain brand consistency.
Client Servicing
- Act as a senior point of contact for clients (presenting strategy, performance reports, and creative recommendations).
- Manage client expectations, timelines, and budgets.
- Identify upsell/growth opportunities within existing accounts.
Reporting & Analytics
- Build and present regular performance reports (organic + paid).
- Deliver actionable insights from performance data.
- Use data to guide content and ad strategy adjustments.
Requirements
- 8+ years of experience in marketing, with a strong focus on social media and digital advertising.
- Fluent in Arabic (spoken and written) and English.
- Proven experience leading a social media team, not just executing but managing people.
- Hands-on experience overseeing social media content production (shoots, editing, creative process).
- Strong client servicing / account management background.
- Solid working knowledge of paid social platforms (Meta Ads Manager, TikTok Ads, Google Ads, Snapchat).
- Strong analytical skills (comfortable with performance data and reporting tools).
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)