Senior PR Account Executive (SAE)
Dubai, United Arab Emirates
Full timeHybrid
Job description
The Role:
As a Senior PR Account Executive, you will be responsible for managing the day-to-day execution of public relations campaigns and maintaining client relationships.
You will also work closely with junior staff to provide mentorship and guidance to ensure successful results across markets.
Responsibilities:
Project implementation:
- Develop and execute public relations/media strategies for our clients in the F&B sector and ensure communication strategy is consistent and reflects each client’s strategic vision
- Manages the implementation of PR plan, including press conferences, media briefings, analyst meetings, media tours
- Contribute to the design of and execute media relations campaigns
Media outreach:
- Pitch trade and consumer reporters
- Continue developing relationships with reporters, Chief Editors and Leaders in the Media landscape
- Able to work with external parties as Media, journalists, Influencers, clients, agencies or other third parties, i.e brands for partnership
- Pitch consumer and trade media, deliver placements and flawless story follow-through
- Identify and create original stories to build brand reputation and pitch to Media
- Assist various clients in writing news releases, media invites, Q&As, features, bios and other communication material
- Media events organisation and on-ground support
- Clients support with Media brief documents, interview preparation and Media training
- Brainstorm and collaborate with the Client Service (CS) team for new ideas that will raise the client’s profile with key target audiences
- Measure the success of campaigns through Umami's ways of media monitoring and be able to identify points of success and key learnings
Editorial:
- Draft PR materials, including press releases, backgrounders, pitch letters and other document
- Edit writing of junior-level staffers
Research:
- Help with research, including Internet searches, third-party audits, media audits
- Identification of key opinion leaders (KOLs)
- Evaluates and analyzes information and data, including development of succinct, accurate summaries and analyses of research
Account management:
- Ensure timely delivery of projects
- Oversee daily monitoring including editing daily report
- Participate in client’s plan presentations
- Manage specific projects that are part of a larger campaign
- Supervise junior staff to ensure they have a balanced workload and the information they need to complete are delivered on time
- Provide strong leadership, manage a team of juniors and motivate them in reaching specific objectives
- Own client relationships on specific projects
- Maintain day-to-day contact with the client on specific projects
F&B sector expertise:
- Establish and maintain positive relationships between various internal and external stakeholders including management, F&B sector Experts and tastemakers, clients, prospects and media in F&B sector
- Build relationships with thought leaders to grow industry awareness
Relevant skills/ aptitude
- Preferably Bachelor’s degree in marketing and communications
- Minimum 2 to 3 years in PR positions within a PR agency or in-house environment; experience with F&B brands preferred
- Strong relationships with both local and national business and industry media outlets
- Solid understanding of PR and campaign planning
- Excellent understanding of traditional and social media channels
- Able to convincingly and methodically build media relationships
- Strong presentation skills
- Demonstrated critical thinking and problem solving abilities
- Consistently meet standards and requirements
- Excellent written and verbal communication in English (Arabic is a plus)
- Manage peers’ and clients’ expectations
- Demonstrate company’s values
As we review applications, we may not be able to respond to everyone individually, but we truly appreciate the time you’ve taken to apply. If there’s a potential match, we’ll be in touch!